Building Customer Relationships

Building strong relationships with your customers can have many benefits for the business owner, aside from simple profits. Here are three other benefits which your customers can provide, which are also valuable:

1. Customers can also provide leads and referrals

Your existing base of customers can often be the best source of providing new sales leads, as well as referrals who can also benefit from your products and services. The best part is that you simply have to get into the habit of asking every customer for these. Sometimes, it may take some careful questioning: Has the customer met any people who are new to the area? Do some of the people they know share characteristics which are common to your current base of customers? Maybe your customers even know of people who would be ideal for a new product or service you are planning. However, you will never find out about these people, unless you ask...
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